What Are The Boundaries of Mission?
If Hiebert reads my blog from beyond the grave, I may be in trouble.
I think there’s an important distinction between being attractional and being attractive. When we use the word “attractional” pejoratively we’re usually describing a philosophy of being event-driven. The goal is to attract as many people as possible, and the most expedient way to do so is to use the tools of marketing and hype. This allies the church with features of the popular culture that are inherently deceptive and manipulative and naturally leads to a consumer response.
But being attractive means others see something in us they want. That can be a very good thing. Isaiah 2:1-5 is a major paradigm for me in terms of mission, and it describes the Kingdom of God as attractive because of the presence of God and the pragmatic wisdom that naturally flows from God’s community. I don’t have any problem with people being drawn, my question is how do we draw them? By marketing savvy, or by power, wisdom, and character? Continue reading…



